Analysis of the Development Prospects and Future Trends of China's Soft Candy Industry

2025-11-03 09:14

The Chinese gummy candy industry will still have great benefits in the next 10-15 years. Because China still needs a large number of domestic soft candy brands to fill the Chinese market. However, in the next 10 years, the gummy candy industry will also face fierce competition. So, Chinese gummy candy manufacturers need to pay more attention to market segmentation, understand consumer needs, and innovate greatly in the future. Only in this way can we occupy a favorable position in the gummy candy industry.

With the continuous increase in the total demand for candies in China at present, competition among manufacturers has become increasingly fierce. Many candy manufacturers choose to use synthetic pigments to ensure that candies have a more vivid appearance and stimulate consumers to purchase.

Under the new wave of consumption, every sub category contains infinite possibilities. The demand of the new generation of young users for quality life and nutritional health determines that the hard core strength and explosive potential hidden under the "soft appearance" of nutritional gummies cannot be underestimated.

In 2016, China's candy production was 3.5185 million tons, with a growth rate of 1.85%, an increase of only 63800 tons compared to last year. From 2017 to 2018, it decreased for two consecutive years. In 2018, the production was 2.8837 million tons, a year-on-year decrease of 12.99% compared to 2017. In 2019, the production was about 3.3772 million tons.

Although the output of China's candy industry has shown a fluctuating trend in recent years, especially with significant changes in 2018, overall, it still shows a slight upward trend. From 2017 to 2020, the compound annual growth rate of soft candy production was approximately 0.93%. It is expected that in the coming years, with the increasing demand for gummy products and the maturity of production technology, the output will continue to grow, and by 2025, the output will exceed 498400 tons.

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